Today, companies – both small and large – are making billions in the online gaming industry. The online marketplace for gaming provides endless opportunities for development and growth.
However, not all companies thrive in the current market due to the highly competitive environment. This is why many people who want to invest in online casino businesses have some sort of uncertainty – especially, about the failure of their ventures.
In this guide, we will tell you how to start your own online casino business. We recommend you to read this post carefully and understand each step so that you get the most out of it. Read on!
The Selection of Online Casino Software
First and foremost, you need to do thorough research on casino software providers and choose a company that provides the best casino games software. It is important that you make an assessment of everything – for instance, you should start from terms of guarantee to pricing to security to gaming reviews and other important features.
We recommend you to pay special attention to the content of gaming, the individual conditions of the cooperation, technical support and certification. All these things must be a part of the whole casino software package. Most operators choose white label casino software for their online casino business.
The Selection of Gambling Content
As a rule of thumb, people judge your casino business based on your gambling content or the quality of games. So, if you want to attract more and more people, it would be very wise to focus on the diversity of gaming content. Your online casino gaming website should support the most popular and exciting baccarat, bingo, blackjack, roulette, poker, and slots.
It is essential to incorporate live video streaming features so that players can go live with each other – this is another fundamental aspect of your online casino business. This way, you can create a real environment for players to enjoy games in your online casino.
Company Registration & Gaming License
Every country has its own legal framework. So, whichever country you live in, it is important to register your business so that you get entry into the market in a legitimate way. The licensing process is sometimes troublesome – however, this depends on the law of the country.
Our research tells us that the UK, Alderney, Curacao, Isle of Man, Malta, and Gibraltar are the most popular casino jurisdiction in the world. While you tend to select the jurisdiction, we recommend you to take into consideration a few important factors such as the reputation of the license, its duration, as well as the price. Also, don’t forget to get a white label casino system license – which would be helpful in the future – in case you get into legal trouble.
Payment Method
The primary purpose of an online casino is to attract players from all over the world. Obviously, you will go through global commercial transactions – including both receiving and sending payments on a global scale.
Therefore, you need to check whether your casino supports the key e-payment systems. It is extremely important to double-check this because if the players won’t be able to withdraw or deposit funds, this could create problems – especially, for the reputation of your online casino business.
Don’t rely on traditional payment methods such as vouchers and credit cards – this could be harmful to your business and you can put the reputation of your business at risk. So, what to do? Well, the simple answer is to sign multiple agreements with different payment system providers that are committed to the security of transactions.
Website Design and Development
Website design is the most important step while creating your online casino business. When you have a great looking website, you would be able to attract and retain more and more customers.
You must focus on better visual representation of all the pages on your website – especially, the landing page, which raises your brand value significantly. It is the place where you convince the visitor to perform a specific action. The call-to-action is likewise an important aspect of website content development for your online casino business.
Your website should be easy-to-navigate, fast, reliable, responsive in design (work well on tablets, mobiles, and other devices), as well as you need to focus on the front-end integration of the casino database.
Similarly, we recommend you to improve the navigation usability of your casino website in order to provide the best experience. So, the better the layout, design, and performance of the website, the lower will be the bounce rate.
Marketing and Advertisement
After you have designed and developed a high-quality, state-of-the-art, and responsive website that has all the features an online casino gamer usually looks for – the next step is marketing and advertisement of the business.
It is important to create marketing strategies and high-quality affiliate system to increase the number of traffic to your website. When you have more visitors on your website, you would be able to turn them into customers.
Budget and Costs
You need a good budget to build a sophisticated online casino business. Your budget must also be organized and should cover all costs. We have created two tables for you so that you easily understand how you can divide your budget.
| Expenses before Launch | |
| Company set up | 5-7% |
| Software set up | 30-40% |
| License | 10-30% |
| Staff | 10-20% |
| Marketing & Advertisement | 20-40% |
| Miscellaneous | 10-20% |
| Expenses After Launch | |
| Software support | 10-15% |
| License fees | 5-15% |
| Games providers | 15-20% |
| Marketing & Advertisement | 50% |
| Staff | 10-20% |
| Miscellaneous | 10-20% |
As you can see, there is no much change in both tables except for the marketing and advertisement. Obviously, when you have a well-designed online casino website, you need to focus more on marketing and advertisement so that you can attract more and more visitors to your website.
We recommend you to invest in advertising strategies, use social media sites like Facebook, Twitter, Instagram, and others. Pinterest – in particular – is of great importance because from there, you can drive a significant number of free traffic and turn them into potential customers. Good Luck!
